Battered in a hurricane, they were shipwrecked near St. Petersburg.
Natives misled, betrayed, and ambushed them.
One member of the expedition, Juan Ortiz, was captured and enslaved by the Tocobaga tribe, being rescued 12 years later by De Soto's expedition.
His story was related in the Discovery and Conquest of Terra Florida by a Gentleman of Elvas (1557), translated into English by Richard Hakluyt-the younger (1611:
"This Christian's name was John Ortiz, and he was born in Seville ... He was twelve years in the hands of the Indians ... He came ... with ... Narvaez ... to Florida ...
A great number of Indians, which compassed them about, and took them in a place where they could not flee; and the others ... they presently killed ...
They took John Ortiz alive, and carried him to Ucita their lord ... Ucita commanded to bind John Ortiz hand and foot upon four stakes aloft upon a raft, and to make a fire under him, that there he might be burned.
But a daughter of his desired him that he would not put him to death, alleging ... that it was more for his honor to keep him as a captive ...
John Ortiz ... notice ... the damsel that had delivered him from the fire, how her father was determined to sacrifice him ... She went with him half a league out of the town by night, and set him in the way, and returned, because she would not be discovered.
John Ortiz travailed all the night, and by the morning came unto a river."